what is an email marketing service?
one of the great thing email marketing is that you
don't have to do every thing yourself. there are email
marketing service s that use soft ware to make your life
easier.
what is an email marketing
services?
An email marketing service, or email service provider, is a software platform that
can be purchased to build customizable templates, send campaigns, and gather data.
One of the best features of an email marketing service is its ability to segment
your mailing list into specialized groups. By doing so, you can send out
personalized emails to specific subscribers, which goes a long way in boosting engagement.
Marketers have noticed a 20% increase
in sales as a result of personalization.
Email marketing services can also use automation to send out unique emails that
would be impossible to do on your own.
How to measure the efficiency of
an email marketing service
Since an email marketing service takes the center stage for many digital
strategies, it’s safe to say that measuring the efficiency of an email marketing
service is relatively simple. If you’re getting a high conversion rate and a high
ROI, then the service is doing its job.
If you want to get into specifics, the following are some features that every email
marketing service provider should have.
